What type of Google Ads campaign was this?
This training uses a Search Network campaign as the example.
What business is the campaign for?
I can't tell you the exact business (you'll see it inside the training). The exact business isn't important - the training can be applied to ANY business that is already generating conversions in Google Ads.
C'mon...you can't tell me what business you're using for the example?
That's the agreement I have with the client who let me record all this. I CAN tell you a few things. The business in the example provides an ongoing, monthly service for $19.95 per month. A "conversion" in Google Ads is someone who signs up for a free 7-day trial. 47% of people stay after the trial and become paying customers, and most people keep using the service for a long time once they become customers.
I'll say it again: the exact business isn't important. As long as your Google Ads account is already producing conversions, this stuff will work. These are the same strategies I apply to local business campaigns, e-commerce sales, lead generation, etc.
What was the budget of the campaign?
We started with a budget of $300 per day. This was quickly increased to $600 per day (because there was opportunity to increase the total profit with a larger budget). So you get to see several thousand dollars in action.
Was this training recorded with the new interface or the old interface?
This training was recorded using the old interface, back when it was still called AdWords. Does this matter? No. This is more advanced training and has nothing to do with how to use the interface. If you're an experienced Google Ads user (which you should be if you're going to order this course) then you won't have any problem following along. The systems, strategies, processes, and tactics are important here...not the interface.