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DISCOVER ALL YOU NEED TO KNOW ABOUT GOOGLE ADS SETTINGS, INCLUDING...
The truth about income demographic targeting, and why it may not be the magic bullet when you want to reach customers of a specific income level.
The only method you should ever use to show ads to people who are outside of your location target area. This traffic is usually worthless, but you’ll discover how to target the small percentage of it that IS worth paying for so you can generate bonus leads from your campaigns.
Where to find all the "default" settings that are hidden behind dropdown menus and buried in tiny little holes inside your account. Google wants you to leave these options alone, but you’ll discover which ones to change, which ones to leave alone, and which ones need to be tested if you want to survive in the increasingly competitive and shark-infested Google Ads waters.
The location targeting trap that allows Google to show your ads to people OUTSIDE of the locations you are targeting – sometimes causing you to pay for traffic from across the globe. Most advertisers don’t even know they are making this mistake. Discover where to find this trap and how to disable it.
Three questions to ask when setting a budget for a new campaign so you can eliminate some of the guesswork and start things off on the right foot.
Advanced location targeting strategies used by the top Google Ads marketers in the world but rarely used by amateurs. You’ll get the complete system that you can follow, step-by-step, to use these exact targeting strategies in your own account.
Every "recommended" and "suggested" setting you need to avoid. Google tries to cram a lot of garbage down your throat, but it’s OK to say "no." (You SHOULD say "no" a lot of the time, as long as you know what to do instead.) Not only will you discover when and where to say "no" – you’ll find out exactly what to do instead.
Campaign setup steps you absolutely need to SKIP when creating your campaigns. Not only will this save time…it will save your campaigns from almost certain failure.
The setting you need to change that ensures your ads will be shown to the greatest number of people possible. (If you keep the default setting, Google’s algorithms will pick and choose when to show your ads and when not to…and the algorithm they use for this is NOT set up to benefit YOU.)
Enticing campaign settings that sound too good to be true…because they are. Enable these "opportunities" and you could spend weeks (sometimes months) getting your campaigns back on track.
How to force Google to stop adding things to your ads that you never asked for (you may not even realize this is happening, because they don’t tell you!). If you don’t force them to stop, they’ll keep doing this without your permission…but there is a way you can tell them "no."
The only two bidding strategies I use (out of the eight possible options) and the ONE strategy I use 98% of the time. Discover why this strategy work better than all the other options.
The most aggressive way Google tries to control your account without your permission (and how you can identify and stop this flagrant abuse of power so you aren’t left licking the crud off Google’s boots).
PLUS, IN THE ADS SECTION, YOU'LL DISCOVER...
How to optimize the performance of your ad extensions. This is perhaps the most overlooked campaign optimization strategy available, but the results can be astounding when done correctly.
An ad framework that enables you to enter the conversation already happening inside your prospect’s head. This is one of the quickest known ways to turn a prospect into a paying customer.
How to make sure your ads stay relevant to whatever people are searching for, WITHOUT writing a different ad for every keyword. In fact, you can set up all the ads in your account in less than 10 minutes by following this easy process.
Two highly effective recipes you can use for your sitelink extensions. Use either one of these to make sure you are getting the biggest boost possible from this valuable Google Ads ad extension.
The worst way to write ad extensions. Nearly everyone does this, but it doesn’t help your ads and could actually be hurting you.
The two most commonly used ad extensions that you should NEVER use. This is based on extensive testing and you can save yourself a lot of trouble by simply learning from my results and applying the findings to your own campaigns.
The only way to get your ad to show up in the Google Map "3-Pack" (when you see an ad here, it becomes a "4-Pack" because YOUR ad will be on top).
11 tested and proven formulas you can use when writing your ads. Never be at a loss for what to say in your ads again – simply pick a formula, follow the examples, and start producing magnetic ads that people can’t avoid clicking on.
A method for analyzing your competitors’ ads to make sure you’re not just another red & white striped shirt in a Where’s Waldo book full of Waldos. Get your ad to stand out so you attract more clicks, leads, and sales.
A sneaky way to take advantage of all the negative reviews your competitors have received on Google. This is completely ethical, it won’t upset your competitors, and you’ll wonder why you didn’t do it sooner!
The most hyped-up Google Ads feature that you should never use. Thousands of dollars have been spent testing this and the result is a resounding: "Do not use it." Save yourself a lot of time, money, and hassle by simply avoiding this feature and focusing on more important things.
When, why, and how to use price extensions and promotion extensions in your ads. These aren’t always a good idea, but when you use them correctly they are two of the most powerful ad extensions available in Google Ads.
The "so you can" model for writing ads and why it is so effective. (No, this is not a modified Obama campaign slogan – it’s a model based on simple human psychology and decades…if not centuries…of advertising research and practice.)